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    AIS is ahead of the game in this month's Toy Planet magazine

    Expertise is at the core of Associated Independent Stores (AIS) , our employees and our membership span many years of buying and retail experience. We set ourselves apart from other retailers and we are satisfied to celebrate our knowledge, perception and opinion with industry peers.

    In August’s edition, of Toy Earth magazine, AIS Head of Toy and Children’s Gifts, Rosie Marshall, provided readers with an perception into the upcoming INDX Toy and Gift Show, which takes place on 3- 4 September, and Members had their utter in ‘Talking Shop’.

    Rosie spoke to Toy World to explain the important reasons for holding the show in September and why heritage will have a robust presence. With over 15 years of buying experience, Rosie is recognised within the industry as an expert of the independent toy retailing market and has been on the Dream Toys Top 20 Christmas toys judging panel.

    Andrew Addley, SMF Toys, Northern Ireland, explained why a check in to the INDX Toy and Gift Show is such an important date in his diary and echoed Rosie’s views around why we are all becoming nostalgic for brands from our past.

    Other Members ‘Talking Shop’ inc
    

    The ever-punctual print publication of Toy World is out now, while the UK’s leading B2B magazine for the Toy & Games industry can also be browse online. 

    The 122-page October issue of Toy World is out now, landing on desks and doormats in print across the land – bang on time for the 1st of the month. As always, this issue is packed with timely and relevant content from across the society of Toys & Games, bringing readers insight from industry experts and the latest, most essential news and views.

    Toy World’s Rachael Simpson-Jones got the opportunity to sit down with Moonpig’s general manager, David Rimmer, to uncover out how the new partnership between the retailer and The Entertainer will benefit both parties, and what it means for consumers seeking the perfect token for a loved one. Rachael also embarked on a route trip down to sunny Devon to meet with Freddie Martin, managing director at KandyToys, and James Carnell, commercial director, to find out why life is so sweet for the firm and its customers, before catching up with Rob Fort, commercial director at New Centric Solutions, and Adrian Levett, operations director, to find out what their inn
    

    5 Minutes With… John Baulch, Publisher Of Toy World Magazine

    Blog

    Let us know a bit more about your background in the toy industry

    I joined a B2B publishing company straight from school. Among some frankly uninspiring titles, the company also published Toy Trader. Toys seemed to be a far more fascinating subject matter, and I managed to find my way onto the title. From there, I was headhunted by my former boss to join him at his new magazine, Toys N Playthings, where I stayed for the next 28 years before the most exciting part of my toy industry journey – launching my own publication, Toy World, five years ago.

    In 5 words, sum up Toy Planet magazine

    Voice of the toy industry.

    What’s the best way for brands to be included in the magazine?

    The best way is to establish an ongoing dialogue and partnership with us. Engage with us, talk to us, contribute with us – we don’t bite, and we want to know what you’re looking to achieve so we can talk about how best we can aid and support you.

    In your perspective, what makes a good story?

    Something which contains information to support the decision-making process of our readership. We’re always looking for stories that are inter